What Happens When Your Voice Outgrows Your Brand

What if the brand you once loved now feels too small for the voice you’ve become?

In this solo episode, I’m pulling back the curtain on the quiet but powerful evolution behind my business—from Wild Home Podcasting to The Voicekeeper. This isn’t about abandoning everything you’ve built; it’s about honoring who you are now and giving your brand room to evolve with you.

If you’ve felt that subtle misalignment between your message and your business identity, this episode will resonate deeply. I’ll walk you through what it looks like to outgrow your brand, how to stay rooted in your past work, and what it means to expand with intention and integrity.

When You’ve Evolved, But Your Brand Hasn’t

For years, Wild Home Podcasting was the container for everything I created. But as I deepened into nervous system work, spiritual tools, and helping creatives reclaim their voice in a noisy online world, I realized something:

The brand I built no longer reflected the work I was doing—or the woman I was becoming.

In this episode, I explore:

• The signs your voice is outgrowing your brand

• Why letting go doesn’t mean erasing your past

• How to allow your brand to stretch and shift with you

• The new direction The Voicekeeper is taking as a space for aligned, soul-led visibility

🧘‍♀️ Feel the Shift Too?

✨ Download the Voicekeeper Grounding Meditation

carolinehull.com/meditation

🌕 Book your free Voicekeeper Awakening Session

carolinehull.com/awaken

This is your permission slip to evolve. Your voice is ready for more—your brand can be too.

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The Transcript for Share, Strategize, & Shine:

226: What Happens When Your Voice Outgrows Your Brand

[00:00:00] Have you ever looked at your brand, your offers, your content, and realized it just doesn't fit anymore? It might've been right once. It might've even felt like a magic at the beginning, but now it feels a little tight, a little outdated. Maybe even a little off that moment can be scary. We ask ourselves, what if I change it and lose everything I built?

What if people don't understand? What if I'm just being flaky? I totally relate to that one, but here's the truth. You are allowed to outgrow your brand, and you're still allowed to be rooted in your values and your purpose and your voice. Today, I wanna talk about what it means to evolve your brand in a way that honors who you've become without throwing everything away.

[00:01:00] 

Hello, friends and beautiful souls. Welcome back to the Voice Keeper Podcast. I'm Caroline, and I've been thinking a lot lately about what it means to outgrow a version of yourself, especially in business. This episode is especially for the woman who feels like what once worked, doesn't anymore for the podcaster or creator who built something beautiful, but now feels the quiet nudge to shift.

Uh, yeah. It me. But before we get in, let's take a moment together. Close your eyes or soften your gaze. Place a hand of your heart and just ask what part of me is ready to be seen differently? [00:02:00] Breathe into whatever comes up. What part of me is ready to be seen differently? So let me take you behind the scenes of my own evolution.

For years, I built a business called Wild Home Podcasting. It was rooted in strategy, production and helping people grow their shows and. It totally made sense for me at the time. I think about like just what the world has been through during the pandemic podcasting exploded and I went from having like a team of two to a team of four, to a team of six.

And you know, my original like thought was, I'm gonna take my name off the door because. This is an agency. I have people working, you know, for me, doing all the work kind of thing. And then, everything changed again when AI burst onto the scene. And , the thing is, is [00:03:00] over time I started to feel like I couldn't show up fully in that container.

Like I, I've been craving depth, softness, more room for intuition. I wanted to talk about healing, visibility wounds and how voice lives in the body and not just in a marketing plan and. So I listened to that pool. I did step away from the agency model. , But it was really more of an evolution. It wasn't something that happened overnight.

It just seemed like all the pieces were falling into place. I still have editing clients. That's not something I'm letting go of right now. I love the clients that I'm editing for and working for, but it's definitely not an agency level of work. Right. And so that's something that's really changed. I am working on getting certified as a meditation teacher, and I am beginning some training as a spiritual coach, and I've rebuilt my brand as me, Caroline Hull, the voice keeper.

It wasn't easy, but it was necessary because the [00:04:00] work I'm meant to do now requires a new container and that is a Okay. And can I just say like, before we dive into the main content of this. The like sense of relief and just peace that has come over me since making this name change has been astronomical, is the only word I can think of.

Flick to the stars and back because. I think wild home podcasting for, for the reasons it was created, , which were, were very important reasons because like I said at the time, , during the pandemic, I liked the idea of it being wild home because my home was wild and I was podcasting. It made sense and there were a lot of people.

Who were doing the same thing. And I loved the energy that that brought to it, right? Wild home podcasting. It just felt like something a little bit deeper than just, hi. I'm a podcast editor and I've never really identified with the traditional, , podcast [00:05:00] editor kind of avatars that you see out there.

Like I've always been deeper, wanted to be deeper and. So this shift, even though it was just a name and a rebrand for me, it really feels like stepping into my own power, , stepping into something that can take me a lot farther. And I'm not saying everybody needs to go and rebrand, but I'm saying like, your brand should feel like this.

It should feel like it's me. This is me. And it doesn't necessarily mean that your brand also has to be your name either. Like, I wanna put a lot of caveats in this because I feel like when you're listening to this, you're gonna hear my story and you're gonna go, oh my God, I need to rebrand. And that's not at all what I'm calling you to do today.

I'm calling you to make sure that if your brand does feel off, that you know that there's things you can do about it. And it doesn't mean that everything is ending. Okay, there's my little soapbox. Let's step off of it. So the first thing I wanna [00:06:00] talk about is that outgrowing doesn't mean abandoning. And this honestly has been the hardest part of this whole thing for me.

, I have been literally working on what this new version of my business would look like for probably about five months or so. I mean, since January at least. And it just hasn't felt right until this moment because I felt like I either had to start from scratch or I had to, , still do what I was already doing.

Right. And I just wanna say a couple things about this. Like, you're not starting from scratch, you're evolving. And that is something that I have talked about for years about how your podcast and your content has to evolve with you as you evolve. And so that's totally okay. And I want you to think about, like, I don't have to start over.

I just evolve, you know, uh, your past work still matters. It brought you here, and that's something too that can be really hard to deal with when you're making a big shift because [00:07:00] you feel like, oh my gosh, I wasted time. Listen, I have had like 5 million lifetimes. I feel like sometimes. I was a ballet dancer.

I worked for a nonprofit. I have done all the things. And it's really easy for me to sit here and be like, oh, what a waste of time. But it wasn't because it's part of my story and it's part of what made me who I am and what brought me to this place. So just remember like your past work definitely still matters.

And you can carry the roots of your message into something new. So there's definitely a part of my work and message that still feels quite right, you know, and I'm carrying it with me into the next thing. So I want you to think about if, if you are feeling like things are a little off, you know, what part of your message still feels true and what part needs to stretch.

And I think that. What part needs to stretch? Question has been really big for me to answer, , because I knew that there was a pull, I was [00:08:00] feeling pulled in a certain direction and it was like, how can I take what I already have and just stretch that? The second thing I want you to think about is visibility will ask you to be seen again.

And again, as you grow, you will need to be seen differently, not just by your audience, but by yourself. And I think this has been one of the biggest lessons that I have learned, you know, is it wasn't just about my business and it wasn't just about showing up on Instagram, it was about. Who am I? How am I showing up?

You know, this is real tender stuff. It's vulnerable, but it's also incredibly, incredibly sacred. , I have a client that I have been working with and she amazingly has developed this podcast and, you know, I've just been here holding her hand along the way. And she's infused so much of her personality into it.

I am. When she sent me her first few videos, I was just like, oh my gosh, I love [00:09:00] this so much because it's so you. And it really challenged her to show up exactly as she is exactly as her. And it's been so amazing to watch. And the other thing about it is it's really challenged her to show up in her message.

. To really lean into the things that are important to her to talk about whether or not she feels like she has mastered them. And I think that's something that's so, so key and so important. You know, part of the connection that we get through our content is showing up as me showing up as you flaws and all saying, I'm working on this, I'm working on this.

And , it takes a lot of guts and courage to do that. But dang, it feels good when you allow yourself to do that. And the third thing that you can think about is that you get to lead with your voice. And I think this is something that, as someone who's been in business for a long time, I definitely feel like I have focused on the wrong [00:10:00] things when it comes to branding.

Like it's not just about colors or copy. It really is about claiming what you really want to say right now. And kind of going back to what I was just talking about with my client is you don't have to shout. You don't have to prove, like this is not a performance, there are not people sitting around testing you, grading you.

You just have to trust that your voice gets to evolve and you know, I wanna offer you a little bit of permission because you're allowed to be both rooted and rising. You know, you're allowed to say, this is the pedestal I'm gonna stand on, but I'm still gonna grow taller while I'm on it. And I think sometimes we feel like we have to box ourselves in immediately.

Like, okay, this is, this is the box that I'm gonna live in. This is the box that my business is gonna be in, and this is where I'm going to stay. And. That's, that is just not the case. That's not the case for humans either. You know, I am, I was looking [00:11:00] recently, Amy Porterfield even posted a post recently and it was like, here's all my failures and I loved it.

I felt, I mean, yeah, I love, I did like it a lot because it really, it showed that, you know. Overnight. Success is not necessarily a thing. You do have to work at it. You do have to fail. You do have to evolve. You do have to grow to get to where you wanna be. And I think where we get in trouble as business owners is we put ourselves into these boxes and then we don't give ourselves a space to.

To grow. If we feel like we need to grow in a certain direction, we don't do it. , And I think that sometimes that can be really detrimental to us growing in our work. Like the thing is, is the world is constantly changing. The world is constantly evolving. You know, there are big, crazy heavy things going on right now.

How do I evolve as a person within those, and how does that evolve my business? Another really great example of this is Emily Lay. , I have followed Emily Lay for years. In fact, [00:12:00] her business conference was one of the first business conferences I ever went to back in 2010. That was a very long time ago.

Friends, and, she's been speaking out a lot about the tariffs and how they are affecting her business. And, you know, that wasn't easy for her because she knew she was gonna get a lot of pushback, but she really felt like it was something she needed to do. And it's led to this whole other side of her coming out and evolving.

And it's also led to a lot of respect, , from people as well. And so that's another really good example. Now, I'm not saying that you have to, take a stance on anything big. I'm not saying that you have to make a bold statement. What I'm saying is, is that when you are feeling called and pulled in a direction, it's okay to follow it and see where it leads no matter what box you've put your business in.

And I know for me, the business owners that I have worked with, , my coaches, things like that, the ones that I have had [00:13:00] a lot of success with are the ones who have done this, who have also been open to what's outside the box and evolving and you know, that kind of thing. So I just wanna, I hope that this is an encouragement to everyone.

, I know that like Caroline changed her name again. Um, it can seem, like I said, it can, it makes me feel flaky sometimes. I'm like, oh my gosh, am I flaky? Am I indecisive? And that's not it at all. I've been evolving and it's just, it took me a minute. To get here, to get to this place. And that's okay. Like I said, I've been on a journey, just specifically this small journey since January, but honestly, this entire spiritual journey since, uh, about two years ago started and, you know, and I have been saying for probably two years or so, that I don't just wanna do podcasting.

, I still. I think podcasting is so important. I think it's [00:14:00] an important medium and I am here for it all day, every day. I will help you create a podcast. That's, you know, I love that. But like the work that I do is so much deeper and has been so much deeper and it's been so hard to communicate that, and I really feel like with stepping into this new brand and this new space, it is allowing me to finally communicate that deeper work that I'm doing.

So if you're in that place right now, feeling the tug to evolve but unsure what comes next, I invite you to book a Voice Keeper Awakening session. It's a 60 minute space to reconnect with your voice, clarify what's shifting, and find your next aligned step. You do not have to do it alone. Let's find the thread together, and the link for that will be in the show notes.

It's just carolinehull.com/awaken. And before we go, I just wanna leave you with a little encouragement. Like your brand is allowed to grow. Your voice is allowed to stretch, and you are still you rooted in [00:15:00] truth called to rise, rooted in truth, called to rise. Until next time, keep listening in, keep speaking up, and know that your evolution is sacred.

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